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How Does Independence Bank Use Remarketing for Online Advertising?This site uses a mix of tracking technologies. In our online advertising endeavors, Independence Bank may use Google Analytics, Google AdWords, the Google Display Network and other third-party sites which place cookies on a browser across the Independence Bank website. This cookie placement helps us increase the website’s general effectiveness for visitors. This practice is known as remarketing and is a tool that Google offers to businesses. If you would like to know more about the program, you can learn more here. But here are the basics: we, along with third–party vendors, Google and DoubleClick use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our website. If you would like to opt-out of receiving advertising like this from Google, you can manage these settings by visiting the Google Ads Preferences Manager. Also, Google recommends installing the Google Analytics Opt-Out Browser Add-On. |